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Our Coaching Team
You're in good hands — and we mean that. Our coaching team has been in the trenches of retail: founding, growing, and running real businesses. With deep expertise in jewellery retail, your coaching is tailored to what's actually happening in your world, not a textbook version of it.

Melissa Haupt helps established jewellery business owners scale profitably without the overwhelm.
✔ With 20+ years in retail and as the founder of a $5M jewellery brand, she brings real-world experience in growing and optimising high-performing businesses.
✔ Focused on a data-centric approach, Melissa works with owners who are feeling the pressure of growth—helping them simplify operations, improve cashflow, and make confident decisions.
✔ Her expertise across retail, ecommerce, and wholesale allows her to identify what’s working, fix what’s not, and build a business that delivers both profit and balance.

Mal Scrymgeour helps jewellery business owners build businesses that are profitable, sustainable, and built to last.
✔ With a career spanning global brands including Cadbury, Coca-Cola, and Farmlands — where he served as COO of a $2.5B business — Mal brings executive-level commercial thinking to the jewellery industry.
✔ Mal works with owners who want more than survival — helping them build the systems, strategy, and clarity needed to drive real growth and secure their family's future.
✔ His data-driven approach, combined with tailored tools for budgeting, P&L management, and marketing, gives jewellery businesses of all sizes a genuine competitive edge.